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After the World Cup ends, it is time to look back and analyze the competition thoroughly. The best way to learn about the game, its players, and its future is to look at its past. Right now, the 2010 World Cup is fresh in our memories and what a glorious World Cup it was. Spain [...]

It goes without saying that results are key to the game of soccer. Attaining a positive result, no matter how you get there, is the most important part of playing. The 11 players on the field at any one time work together to organize, defend, and score goals to secure their team a victory. Perhaps [...]

To herald the start of a World Cup year and to celebrate PUMA’s long-standing partnership with African football (the Company sponsors 12 African teams, four of which have qualified for World Cup), PUMA has partnered with Kehinde Wiley, one of the world’s most sought-after artists, and commissioned him to create four original works of art [...]

With everyone gearing up for the 2010 FIFA World Cup™, Sony Ericsson is offering fans exclusive and exciting ways to support their team online and take them to victory in the first World Cup with social networking and media sharing at it’s heart As excitement builds in anticipation of the 2010 FIFA World Cup™ in [...]

Sony Ericsson announced the launch of its Extra Man campaign for the 2010 FIFA World Cup South Africa™. The campaign aims to deliver the ultimate football experience to all World Cup supporters across the globe, made possible due to Sony Ericsson’s unique position as Official Mobile Handset of the 2010 FIFA World Cup™. Reflective of [...]

PUMA, the leading sportslifestyle brand and a powerhouse in African football delivered a trifecta news announcement today, paving the way for the Orange African Cup of Nations Angola 2010™ (CAN 2010).  PUMA has unveiled the 2010 Football Kits for the eleven African teams it sponsors: Ghana, Cameroon, Ivory Coast, Mozambique, Egypt, Tunisia, Namibia, Morocco, Angola, [...]

Engineers and contractors have moved onto site to begin construction of Mossel Bay’s new FIFA-standard football pitch on the Extension 23 Fields – a significant step in readying the town for the 2010 World Cup, and one that has been applauded by the Local and the South African Football Associations. A representative of the Municipality [...]

The City of Tshwane is the first of South Africa’s 2010 FIFA World Cup host cities to launch an international television advertising campaign welcoming tourists. Tshwane has worked with Southern Africa Direct to create a documentary informing tourists about the city’s key attractions and assuring them about the quality of the transport, health and safety [...]

Patrice Motsepe publicly declared, a couple of years ago, that Sundowns would play their part for the country by providing Bafana Bafana with outstanding players for the World Cup. However, what has happened is actually the exact opposite because they have become the place where footballers’ careers die. The club’s policy of willy-nilly buying any [...]

When I attended the Brazil Vs USA Confed Cup match at Loftus I couldn’t help admiring the Zakumi’s dance moves during half-time. However, I couldn’t help wondering how many average South Africans know who this character is. For those who don’t know, Zakumi is the official mascot for the FIFA 2010 World Cup. Unfortunately, if [...]

Watching the highlights during the Confed Cup, I couldn’t help noticing how quickly the producers are able to put together all the plays by an individual player or all the saves during a game, for instance. One can’t help noticing the very high level of methodology and accuracy of it all. A bit of research [...]