Tag archive for "Technology/Internet"

Nike-Boots-09

FINANCE, View Point

Nike Football+ giving Siphiwe Tshabalala the edge

3 Comments 02 October 2009

NIKE, Inc. yesterday unveiled a new concept in game improvement: a unique digital coaching experience called Nike Football+, launched alongside the new CTR360 Maestri boot – a football boot crafted for the player looking to master control and make the difference come match day.

A unique user-code that comes with every pair of the boots allows access to exclusive training content from some of the biggest names in the game, including Cesc Fabregas of Arsenal and Andrés Iniesta of FC Barcelona.

The Nike Football+ and CTR360 boot connect innovative product design with the virtual and physical world of training to help improve player performance.

“We’re bridging the gap between the physical and digital world to give football players a competitive edge and inspire them through new experiences,” said Stefan Olander, Nike Global Brand Connections Director. “Nike Football+ is an exciting innovation for footballers worldwide and a new development in training that will work hand-in-hand with our football products to deliver benefits to players at every level.”

Sphiwe-Shabalala-2009
Siphiwe Tshabalala showing off is personalized pair of Nike CTR360
Nike-Boots-09
Close up of the sole of boot, with blade studs
Nike-Boot-2009
Close up of the upper of boot

CTR360 Maestri Boot
The CTR360 Maestri boot has been engineered for enhanced passing, close control and effective distribution. Nike designers paid close attention to key zones of the boot, with the outsole adjusted to maximize a player’s ability to trap and control the ball, while the upper has been refined at the key contact points for receiving and distributing the ball.

The boot is made from a unique synthetic upper called Kanga-Lite, which delivers the fit and feel of soft leather, but with the performance qualities of engineered fabrics. For years Nike material technicians have worked on developing a synthetic solution that achieves the fit and feel characteristics of traditional leathers. Kanga-Lite delivers this solution with a supple feel and upper that performs well in any weather condition, maintains its shape and doesn’t soak up water.   

Nike Football+ Online Training Experience
Nike Football+ allows amateur players the chance to tap into interactive video-based tips and drills developed by Nike’s elite football players and coaches.

Included with all CTR360 Maestri boots is a card with a unique user code. When entered online at www.nikefootball.com this code unlocks unique user content to enable players to be trained by the experts. This training tool is also available as an Apple® App available for iPhone and iPod.  Nike Football+ ensures players can connect with each other tracking and posting scores associated with different training drills.

The Master Control training drills are conceived and demonstrated by coaches from FC Barcelona, while other content includes players such as Cesc Fabregas and Andrés Iniesta demonstrating their signature moves.

The Master Control coaching is the first edition of the Nike Football+ coaching program and later programs will focus on other skill areas such as speed and accuracy. Each of the three programmes is a 4-week training regime.

Nike Football+ can be accessed at www.nikefootball.com from October 1st.

The CTR360 Maestri boot is now available at retail.

Tracab

Technology

Amazing technology behind the scenes

1 Comment 22 June 2009

Watching the highlights during the Confed Cup, I couldn’t help noticing how quickly the producers are able to put together all the plays by an individual player or all the saves during a game, for instance. One can’t help noticing the very high level of methodology and accuracy of it all.

A bit of research revealed what the secret is – an amazing secret at that. FIFA have hired the services of very advanced match statistic recording company from Sweden called Tracab for the Confed Cup and the 2010 World Cup, and beyond, I would imagine. Continue Reading

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