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	<title>Soccerwires.com &#187; soccer business</title>
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	<description>The Business of Soccer</description>
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		<title>To grow the soccer business we need to change the game</title>
		<link>http://www.soccerwires.com/2009/04/to-grow-the-soccer-business-we-need-to-change-the-game/</link>
		<comments>http://www.soccerwires.com/2009/04/to-grow-the-soccer-business-we-need-to-change-the-game/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 09:13:18 +0000</pubDate>
		<dc:creator>Lennox Nhando</dc:creator>
				<category><![CDATA[View Point]]></category>
		<category><![CDATA[Match-days]]></category>
		<category><![CDATA[replica shirts]]></category>
		<category><![CDATA[soccer business]]></category>
		<category><![CDATA[soccer business leader]]></category>
		<category><![CDATA[soccer fans]]></category>
		<category><![CDATA[soccer management]]></category>
		<category><![CDATA[soccer product]]></category>
		<category><![CDATA[VIP suites]]></category>

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		<description><![CDATA[Local soccer has to start marketing the game to a much broader target audience in order to grow significantly. Presently your typical match-attending fans are predominantly black males. There is a large untapped market of females and children of all ages. The problem is that match-days are perceived to be very macho male events, which [...]]]></description>
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