Soccerwires.com

Local soccer has to start marketing the game to a much broader target audience in order to grow significantly. Presently your typical match-attending fans are predominantly black males. There is a large untapped market of females and children of all ages.

Jomo Sono was an iconic player in his day, but he has failed as a soccer business leader. To put it bluntly he doesn’t have the nous to turn Jomo Cosmos FC into a viable and cutting-edge soccer brand in the long-term.