Primedia Sport has acquired the commercial rights to Johannesburg’s most famous football venues.

The appointed agent of Stadium Management South Africa, Primedia Sport is proud to be able to offer exciting new commercial and advertising opportunities at National Stadium South Africa (formerly known as Soccer City), Orlando Stadium and Dobsonville Stadium.

National Stadium is being newly reconstructed, in line with the significant role it will play in next year’s FIFA World Cup. It will boast a capacity of 94,700, and is widely regarded as the home of football in South Africa. Orlando Stadium is the new home ground of Kaizer Chiefs, South Africa’s best supported team, and the stadium was reopened after considerable reconstruction last year.

Dobsonville Stadium has been revamped to seat 24,000 passionate supporters. The stadium does not only host football games, it is an athletics venue as well. Dobsonville Stadium is the home ground of Moroka Swallows.

Along with Rand Stadium, Orlando Stadium and Dobsonville Stadium, both in Soweto, have been set aside as official training venues by the City of Johannesburg.

The opportunities for companies and brands to align themselves with these famous sites and reach the hundreds of thousands of spectators that they draw include:

• Stadium naming rights
• Sponsorships (partners and suppliers)
• Stadium advertising
• Suite bookings

Soccer City in construction for 2010

By getting involved, clients have the opportunity to reap the benefits of association with the sports hosted at these venues, gain substantial media exposure, and / or leverage the direct benefits of hospitality or preferred supplier status by signing up as an official supplier or partner. Continue Reading

Kaizer Chiefs have long been hailed as South Africa’s leading club for being both the country’s most successful and most supported team.

The club has also become a rite of passage for young, great players to wear the club’s famous Kaizer Chiefs gold jersey.  For the 2009/2010 season their new home and away kits will continue to be a desired item, capable of inspiring, joyful and brilliant football both on and off-field.

In keeping the authentic football passion alive, Nike and Kaizer Chiefs officially unveiled their new 2009/2010 home and away kits on field at the revamped Orlando Stadium in Soweto – both iconic destinations considered by many to be the home of football in South Africa.

The notable changes to the new home and away kit will give the Amakhosi a bold and striking appearance to pursue even more success. Continue Reading

One of the greatest legacies that the 2010 FIFA World Cup will leave is the magnificent new Soccer City Stadium that will host among other games, the opening game and the final. Like Wembley in England, this stadium will be an icon and lasting image that the world will have of the FIFA showpiece.

Inspired by African culture, this Calabash-shaped arena will have an impressive 94 000 seats, making it the biggest stadium in Africa and one of the biggest in the world. No one needs to worry about it not being ready as it is going to finish well in time for the World Cup despite the fact that it has significantly exceeded its initial budget of R1,5 billion. There is no doubt that it will be worth every cent. Continue Reading