The hotly contested local rivalry in South African football comes to a head at the Orlando Stadium on Saturday afternoon as Kaizer Chiefs and Orlando Pirates lock horns in the thrilling Soweto Derby. To commemorate this showcase fixture Nike has launched a special Kaizer Chiefs “Chiefs of Soweto” limited edition t-shirt as an opportunity to show support during this traditional sporting moment on the South African football calendar.
“The “Chiefs of Soweto” limited edition t-shirt forms part of the Kaizer Chiefs 40th Anniversary celebration and pays homage to the Amakoshi and its legends that have contributed to making the Soweto Derby one of the most intense and passionate events in South Africa,” says Anwar Jappie, Football Category Director for Nike South Africa. “As a brand we strive to add excitement around key sporting moments and we hope this t-shirt will assist supporters to really connect with their team this weekend.”
The t-shirt was locally designed by Amicollective, a Cape-based studio specialising in design, illustration, animation and fine art. The limited edition t-shirt is a collaborative effort where the designers chose to use a hand drawn approach with thick outlines in black to emulate the way Kaizer Chiefs fans hand manufacture their fan gear. It was vital for the design team to give the artwork a human quality that fans could relate to.
“The brief from Nike was very clear with a firm focus on the Kaizer Chiefs supporter,” says Kris Hewitt, also known as Kronk, Designer, Amicollective. “This is a responsibility that cannot be taken lightly, as football fans are not easily fooled and are very knowledgeable about their club. We definitely looked to the fans for inspiration, as Chiefs fans are amongst the most vibrant and well costumed fans around. Their slogans and handmade approach to their supporter gear was incredibly inspiring. This shirt is meant to confront the Orlando Pirates supporters in and out of the stadium, to show the pride and heritage of Kaizer Chiefs and pay homage to the loyalty of the Kaizer Chiefs fans.”







