With everyone gearing up for the 2010 FIFA World Cup™, Sony Ericsson is offering fans exclusive and exciting ways to support their team online and take them to victory in the first World Cup with social networking and media sharing at it’s heart

As excitement builds in anticipation of the 2010 FIFA World Cup™ in South Africa, Sony Ericsson, the Official Mobile Handset of the 2010 FIFA World Cup™, introduces a new way for football fans in South Africa to get behind their team online through a unique social networking initiative. Continue Reading

Sony Ericsson announced the launch of its Extra Man campaign for the 2010 FIFA World Cup South Africa™. The campaign aims to deliver the ultimate football experience to all World Cup supporters across the globe, made possible due to Sony Ericsson’s unique position as Official Mobile Handset of the 2010 FIFA World Cup™.

Reflective of how the media landscape has changed and new ways that people now consume their media, Sony Ericsson will ensure that handsets will be at the heart of the first social networking and media sharing World Cup. From now until June 2010, Sony Ericsson aims to reward all fans with exciting activities both before and during the 2010 FIFA World Cup™ enabling fans to create and share their own content.  This will be either at the 2010 FIFA World Cup™ itself, through the website www.sonyericsson.com/extraman or directly through Sony Ericsson handsets – experiences that fans can only enjoy exclusively through Sony Ericsson.

Sony Ericsson’s commitment to enhance the fan experience at the 2010 FIFA World Cup™ supports the company’s realigned brand strategy, which aims to build a fun, playful and inclusive interaction with consumers. Continue Reading

PUMA, the leading sportslifestyle brand and a powerhouse in African football delivered a trifecta news announcement today, paving the way for the Orange African Cup of Nations Angola 2010™ (CAN 2010).  PUMA has unveiled the 2010 Football Kits for the eleven African teams it sponsors: Ghana, Cameroon, Ivory Coast, Mozambique, Egypt, Tunisia, Namibia, Morocco, Angola, Senegal and Togo.

PUMA Angola away shirt

PUMA Ghana home shirt

PUMA Cameroon Samuel Eto'o

PUMA is also proud to announce the signing of Algeria FA. Les Fennecs (The Desert Foxes), will be part of the PUMA football portfolio from January 1st 2010. Finally, the sportslifestyle company has been named the Official Fan Shop of the Orange African Cup of Nations Angola 2010. Continue Reading

The 2010 FIFA World CupTM Product Licensing Programme is being handled by FIFA’s exclusive Licensing Representative, Global Brands Group.  The Company’s role includes creating and selling official licensed products for retail, developing and operating FIFA-branded stores and managing all on-site merchandising at FIFA events.

Global Brands Group’s responsibilities further include identifying and negotiating with suitable potential licensees. They also monitor licensees’ promotional and sales activities and approve the use of the Official Event Marks on Official Licensed Products.

“As the South African arm of Global Brands Group it is our responsibility to ensure the FIFA brand and reputational symbols including trademarks, copyrights, graphics, logos and slogans are protected at all times. The legal agreement for companies to use these symbols is called a license which is sold to selected companies,” says Paul Zacks, General Manager of Global Brands Group.   Continue Reading

The global roll-out of the first official range of FIFA branded clothing and merchandise is set to begin later this year ahead of the 2010 FIFA World Cup South Africa^TM.

The move follows a long-term worldwide agreement with Global Brands Group, the international brand management and licensing company, to become FIFA’s exclusive worldwide Master Licensee. Global Brands Group is to use a series of high-profile trade shows over the next few months to reveal the first FIFA Collections to the international retail industry.

The FIFA Collections, which will initially comprise five separate ranges of apparel – 1904, Editions, Code, Essentials and Trophy – is expected to be available in more than 100 FIFA Official Stores® and in an extensive network of FIFA branded retail spaces in over 12 markets around the world from August 2009 onwards. Continue Reading