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With everyone gearing up for the 2010 FIFA World Cup™, Sony Ericsson is offering fans exclusive and exciting ways to support their team online and take them to victory in the first World Cup with social networking and media sharing at it’s heart As excitement builds in anticipation of the 2010 FIFA World Cup™ in [...]

Sony Ericsson announced the launch of its Extra Man campaign for the 2010 FIFA World Cup South Africa™. The campaign aims to deliver the ultimate football experience to all World Cup supporters across the globe, made possible due to Sony Ericsson’s unique position as Official Mobile Handset of the 2010 FIFA World Cup™. Reflective of [...]

PUMA, the leading sportslifestyle brand and a powerhouse in African football delivered a trifecta news announcement today, paving the way for the Orange African Cup of Nations Angola 2010™ (CAN 2010).  PUMA has unveiled the 2010 Football Kits for the eleven African teams it sponsors: Ghana, Cameroon, Ivory Coast, Mozambique, Egypt, Tunisia, Namibia, Morocco, Angola, [...]

The 2010 FIFA World CupTM Product Licensing Programme is being handled by FIFA’s exclusive Licensing Representative, Global Brands Group.  The Company’s role includes creating and selling official licensed products for retail, developing and operating FIFA-branded stores and managing all on-site merchandising at FIFA events. Global Brands Group’s responsibilities further include identifying and negotiating with suitable [...]

The global roll-out of the first official range of FIFA branded clothing and merchandise is set to begin later this year ahead of the 2010 FIFA World Cup South AfricaTM. The move follows a long-term worldwide agreement with Global Brands Group, the international brand management and licensing company, to become FIFA’s exclusive worldwide Master Licensee. [...]