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The World Cup provided a wonderful look into the rivalry between Adidas and Nike. While Adidas was the official sponsor of the tournament, it seemed it was Nike who took home many of the accolades. Nike’s brilliantly executed “Write The Future” campaign epitomized their originality and knowledge of the game. Adidas’s campaign was clever as [...]

In 1987 when Tinker Hatfield famously cut a hole in the side of the Air Max 1 exposing Nike Air, he wasn’t to know that this small act would cause a global revolution.  An icon of innovation, the Air Max 1 is the hardest working running shoe ever, having logged more miles than Alberto Salazaar [...]