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	<title>Soccerwires.com &#187; Jomo Sono</title>
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	<link>http://www.soccerwires.com</link>
	<description>The Business of Soccer</description>
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		<title>Soccer legends enjoys lifetime Puma endorsement</title>
		<link>http://www.soccerwires.com/2009/06/soccer-legends-enjoys-lifetime-puma-endorsement/</link>
		<comments>http://www.soccerwires.com/2009/06/soccer-legends-enjoys-lifetime-puma-endorsement/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 22:30:09 +0000</pubDate>
		<dc:creator>Muzi</dc:creator>
				<category><![CDATA[View Point]]></category>
		<category><![CDATA[Jomo Sono]]></category>
		<category><![CDATA[puma]]></category>
		<category><![CDATA[Puma South Africa]]></category>

		<guid isPermaLink="false">http://www.soccerwires.com/?p=514</guid>
		<description><![CDATA[Brett Bellinger is the Marketing Director at Puma South Africa and took time to educate us about their involvement with soccer in South Africa. You sponsor Jomo Cosmos and Moroka Swallows, can you give details on how the agreements are structured? Nope. You&#8217;re also involved with sponsoring individual players, what qualifies a player to be [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>New and much improved projects needed for the new season</title>
		<link>http://www.soccerwires.com/2009/05/new-and-much-improved-projects-needed-for-the-new-season/</link>
		<comments>http://www.soccerwires.com/2009/05/new-and-much-improved-projects-needed-for-the-new-season/#comments</comments>
		<pubDate>Tue, 19 May 2009 08:59:09 +0000</pubDate>
		<dc:creator>Lennox Nhando</dc:creator>
				<category><![CDATA[MANAGERS]]></category>
		<category><![CDATA[Ajax]]></category>
		<category><![CDATA[assistant to Barker]]></category>
		<category><![CDATA[Brazilian League]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[Cape Town Western Cape]]></category>
		<category><![CDATA[Chairman]]></category>
		<category><![CDATA[Christian Vieri]]></category>
		<category><![CDATA[Clive Barker]]></category>
		<category><![CDATA[coach]]></category>
		<category><![CDATA[Craig Rosslee]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[Head Coach]]></category>
		<category><![CDATA[Henri Michel]]></category>
		<category><![CDATA[Jomo Sono]]></category>
		<category><![CDATA[Kaizer Chiefs]]></category>
		<category><![CDATA[Kaizer Motaung]]></category>
		<category><![CDATA[Muhsin Ertugral]]></category>
		<category><![CDATA[Neil Tovey]]></category>
		<category><![CDATA[Patrice Motsepe]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Technical Director]]></category>

		<guid isPermaLink="false">http://www.soccerwires.com/?p=387</guid>
		<description><![CDATA[The business of soccer, like life in general, is dynamic with continuous improvement required to face new challenges. Mamelodi Sundowns FC will have to embark on a brand new project if they are to get a satisfactory return on investment on Patrice Motsepe&#8217;s very substantial investment. It would be reasonable to say that a club [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>SA soccer really needs a new breed of CEOs and managers</title>
		<link>http://www.soccerwires.com/2009/04/sa-soccer-really-needs-a-new-breed-of-ceos-and-managers/</link>
		<comments>http://www.soccerwires.com/2009/04/sa-soccer-really-needs-a-new-breed-of-ceos-and-managers/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 08:28:30 +0000</pubDate>
		<dc:creator>Lennox Nhando</dc:creator>
				<category><![CDATA[MANAGERS]]></category>
		<category><![CDATA[Bayern Munich]]></category>
		<category><![CDATA[Jomo Sono]]></category>
		<category><![CDATA[Kaizer Chiefs]]></category>
		<category><![CDATA[Kaizer Motaung]]></category>
		<category><![CDATA[Mamelodi Sundowns]]></category>
		<category><![CDATA[Patrice Motsepe]]></category>
		<category><![CDATA[soccer business leader]]></category>

		<guid isPermaLink="false">http://www.soccerwires.com/?p=35</guid>
		<description><![CDATA[Jomo Sono was an iconic player in his day, but he has failed as a soccer business leader. To put it bluntly he doesn&#8217;t have the nous to turn Jomo Cosmos FC into a viable and cutting-edge soccer brand in the long-term. Yes, he has personally profited from selling players to other clubs, both local [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
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		<title>There’s big money to be made from foreign players. Ask Jomo Sono?</title>
		<link>http://www.soccerwires.com/2009/04/there%e2%80%99s-big-money-to-be-made-from-foreign-players-ask-jomo-sono/</link>
		<comments>http://www.soccerwires.com/2009/04/there%e2%80%99s-big-money-to-be-made-from-foreign-players-ask-jomo-sono/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 09:02:29 +0000</pubDate>
		<dc:creator>Lennox Nhando</dc:creator>
				<category><![CDATA[FINANCE]]></category>
		<category><![CDATA[Benjamin "Benjani" Mwaruwari]]></category>
		<category><![CDATA[Benjani Katongo]]></category>
		<category><![CDATA[FIFA World Cup]]></category>
		<category><![CDATA[Jomo Sono]]></category>
		<category><![CDATA[Jon Obi Mikel]]></category>
		<category><![CDATA[Samuel Eto'o]]></category>
		<category><![CDATA[Sibusiso Zuma]]></category>
		<category><![CDATA[Yaya Toure]]></category>

		<guid isPermaLink="false">http://www.soccerwires.com/?p=15</guid>
		<description><![CDATA[Compared to the rest of Africa South African soccer is experiencing a boom in sponsorships.  The current SuperSport PSL sponsorship deal will see the PSL grossing in the region of R2-billion over the 5-year sponsorship period. ABSA is also injecting a whooping R500 million over 5 years. This means that South African soccer clubs will [...]]]></description>
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		<slash:comments>0</slash:comments>
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