Brett Bellinger is the Marketing Director at Puma South Africa and took time to educate us about their involvement with soccer in South Africa.

You sponsor Jomo Cosmos and Moroka Swallows, can you give details on how the agreements are structured?
Nope.

You’re also involved with sponsoring individual players, what qualifies a player to be considered and which players are in your books?
We look at all players but specifically those which espouse Puma values and love the brand anyway – to name a few – Bryce Moon, Surprise Moriri, Brett Evans, Franklin Cale, Tumelo Nhlapo, Bamuza Sono, Moses Spandeel and Mabalane Dikgang. Continue Reading

The business of soccer, like life in general, is dynamic with continuous improvement required to face new challenges. Continue Reading

Jomo Sono was an iconic player in his day, but he has failed as a soccer business leader. To put it bluntly he doesn’t have the nous to turn Jomo Cosmos FC into a viable and cutting-edge soccer brand in the long-term. Continue Reading

Compared to the rest of Africa South African soccer is experiencing a boom in sponsorships.  The current SuperSport PSL Continue Reading