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Watching the highlights during the Confed Cup, I couldn’t help noticing how quickly the producers are able to put together all the plays by an individual player or all the saves during a game, for instance. One can’t help noticing the very high level of methodology and accuracy of it all. A bit of research [...]

One of the greatest legacies that the 2010 FIFA World Cup will leave is the magnificent new Soccer City Stadium that will host among other games, the opening game and the final. Like Wembley in England, this stadium will be an icon and lasting image that the world will have of the FIFA showpiece. Inspired [...]

Witbank now have a Premier Soccer League team in Mpumalanga Black Aces but unfortunately there are problems regarding the use of premier stadium in that city, the Witbank Stadium, otherwise known as the Johan Van Riebeeck Stadium. The cause of all the problems is the Pumas Rugby Union’s unwillingness to share this facility which is [...]

The official opening of the FIFA Confederations Cup 2009 has silenced a lot of critics over whether or not South Africa is capable of successfully hosting an event like the World Cup. The opening ceremony presented an image of South Africa that will sell South Africa to any doubting Thomas. Congratulations to Lebo M – [...]

I still can’t believe that the first game of the 2010 FIFA World Cup will kick-off in exactly 363 days from now. This will be the big climax to a journey that begins in Johannesburg, this coming Sunday, when the FIFA Confederations Cup starts. From there onwards it will be Africa’s turn to be at [...]

Believe it or not the South African Revenue Services (SARS) wants to make their own piece of history – they want to tax foreign soccer players at both the FIFA Confed Cup and the 2010 World Cup. This will be the first time that SARS has ever embarked on such a quest. Apparently the legislation [...]

The FIFA Local Organizing Committee (LOC) has failed dismally to execute an advertising campaign that matches the scale of the FIFA Confederations Cup. There’s now just one week to go until this tournament gets underway and yet the frequency of advertising has not increased substantially. A month or two ago the excuse we were given [...]

South Africa is indeed a land of contrasts. Sections of this country are third world and others are first world. The country has just joined an elite group that have had the privilege of hosting the FIFA World Cup – no mean feat at all. Our football enjoys sponsorship which is way above the level [...]

The close season is already delivering spectacularly news worldwide. There’s the very welcome news that FIFA expects the 2010 World Cup in South Africa to gross US3.4 Billion, proof that you can make money in Africa. Then who could ignore the election of Florentino Perez as  with his spectacular football project that has kicked off [...]

The 2010 FIFA World CupTM Product Licensing Programme is being handled by FIFA’s exclusive Licensing Representative, Global Brands Group.  The Company’s role includes creating and selling official licensed products for retail, developing and operating FIFA-branded stores and managing all on-site merchandising at FIFA events. Global Brands Group’s responsibilities further include identifying and negotiating with suitable [...]

The global roll-out of the first official range of FIFA branded clothing and merchandise is set to begin later this year ahead of the 2010 FIFA World Cup South AfricaTM. The move follows a long-term worldwide agreement with Global Brands Group, the international brand management and licensing company, to become FIFA’s exclusive worldwide Master Licensee. [...]