View Point
20 October 2009
Sony Ericsson announced the launch of its Extra Man campaign for the 2010 FIFA World Cup South Africa™. The campaign aims to deliver the ultimate football experience to all World Cup supporters across the globe, made possible due to Sony Ericsson’s unique position as Official Mobile Handset of the 2010 FIFA World Cup™.
Reflective of how the media landscape has changed and new ways that people now consume their media, Sony Ericsson will ensure that handsets will be at the heart of the first social networking and media sharing World Cup. From now until June 2010, Sony Ericsson aims to reward all fans with exciting activities both before and during the 2010 FIFA World Cup™ enabling fans to create and share their own content. This will be either at the 2010 FIFA World Cup™ itself, through the website www.sonyericsson.com/extraman or directly through Sony Ericsson handsets – experiences that fans can only enjoy exclusively through Sony Ericsson.
Sony Ericsson’s commitment to enhance the fan experience at the 2010 FIFA World Cup™ supports the company’s realigned brand strategy, which aims to build a fun, playful and inclusive interaction with consumers. Continue Reading