With everyone gearing up for the 2010 FIFA World Cup™, Sony Ericsson is offering fans exclusive and exciting ways to support their team online and take them to victory in the first World Cup with social networking and media sharing at it’s heart

As excitement builds in anticipation of the 2010 FIFA World Cup™ in South Africa, Sony Ericsson, the Official Mobile Handset of the 2010 FIFA World Cup™, introduces a new way for football fans in South Africa to get behind their team online through a unique social networking initiative. Continue Reading

Sony Ericsson announced the launch of its Extra Man campaign for the 2010 FIFA World Cup South Africa™. The campaign aims to deliver the ultimate football experience to all World Cup supporters across the globe, made possible due to Sony Ericsson’s unique position as Official Mobile Handset of the 2010 FIFA World Cup™.

Reflective of how the media landscape has changed and new ways that people now consume their media, Sony Ericsson will ensure that handsets will be at the heart of the first social networking and media sharing World Cup. From now until June 2010, Sony Ericsson aims to reward all fans with exciting activities both before and during the 2010 FIFA World Cup™ enabling fans to create and share their own content.  This will be either at the 2010 FIFA World Cup™ itself, through the website www.sonyericsson.com/extraman or directly through Sony Ericsson handsets – experiences that fans can only enjoy exclusively through Sony Ericsson.

Sony Ericsson’s commitment to enhance the fan experience at the 2010 FIFA World Cup™ supports the company’s realigned brand strategy, which aims to build a fun, playful and inclusive interaction with consumers. Continue Reading