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On the day before World Aids day some of the world’s best footballers joined Bono at announcement of partnership between NIKE, Inc. (NYSE:NKE) and (RED). The unique partnership delivers a two-pronged approach to fight HIV/AIDS in Africa, with programmes that offer both education and medication on the ground, and will harness the power of sport [...]

The City of Tshwane is the first of South Africa’s 2010 FIFA World Cup host cities to launch an international television advertising campaign welcoming tourists. Tshwane has worked with Southern Africa Direct to create a documentary informing tourists about the city’s key attractions and assuring them about the quality of the transport, health and safety [...]

Watching the highlights during the Confed Cup, I couldn’t help noticing how quickly the producers are able to put together all the plays by an individual player or all the saves during a game, for instance. One can’t help noticing the very high level of methodology and accuracy of it all. A bit of research [...]

One of the greatest legacies that the 2010 FIFA World Cup will leave is the magnificent new Soccer City Stadium that will host among other games, the opening game and the final. Like Wembley in England, this stadium will be an icon and lasting image that the world will have of the FIFA showpiece. Inspired [...]

It’s impossible not to see and hear nears about how the South African Broadcasting Corporation (SABC) is imploding. At the heart of the matter is the R700 million the corporation has lost during the last financial year. The drama has included the resignation of the majority of the board members, the ongoing court dispute between [...]

Just like many youngsters I grew up playing football in the township streets of Manzini in Swaziland. Football for most of us was real passion as we would play for hours till dark without worrying about food. Back then, at that innocent age, football was pure dedication without limit only for the love and passion [...]

The official opening of the FIFA Confederations Cup 2009 has silenced a lot of critics over whether or not South Africa is capable of successfully hosting an event like the World Cup. The opening ceremony presented an image of South Africa that will sell South Africa to any doubting Thomas. Congratulations to Lebo M – [...]

I still can’t believe that the first game of the 2010 FIFA World Cup will kick-off in exactly 363 days from now. This will be the big climax to a journey that begins in Johannesburg, this coming Sunday, when the FIFA Confederations Cup starts. From there onwards it will be Africa’s turn to be at [...]

Believe it or not the South African Revenue Services (SARS) wants to make their own piece of history – they want to tax foreign soccer players at both the FIFA Confed Cup and the 2010 World Cup. This will be the first time that SARS has ever embarked on such a quest. Apparently the legislation [...]

In an effort to get the finer details on sponsorship agreements between clubs and their sponsors, I posed questions to Vodacom about their deal with Orlando Pirates, Kaizer Chiefs and Bloemfontein Celtics football clubs. Dot Field is the Chief Communications Officer at Vodacom Group and was kind enough to provide answers… Can you detail your [...]

The global roll-out of the first official range of FIFA branded clothing and merchandise is set to begin later this year ahead of the 2010 FIFA World Cup South AfricaTM. The move follows a long-term worldwide agreement with Global Brands Group, the international brand management and licensing company, to become FIFA’s exclusive worldwide Master Licensee. [...]