June 15, 2009

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Witch doctors already reaping benefits of the 2010 world cup

Just like many youngsters I grew up playing football in the township streets of Manzini in Swaziland. Football for most of us was real passion as we would play for hours till dark without worrying about food. Back then, at that innocent age, football was pure dedication without limit only for the love and passion [...]

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June 15, 2009

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World-class eventing at Confederations Cup opener

The official opening of the FIFA Confederations Cup 2009 has silenced a lot of critics over whether or not South Africa is capable of successfully hosting an event like the World Cup. The opening ceremony presented an image of South Africa that will sell South Africa to any doubting Thomas. Congratulations to Lebo M – [...]

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June 12, 2009

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Africa will take centre-stage for the first time ever

I still can’t believe that the first game of the 2010 FIFA World Cup will kick-off in exactly 363 days from now. This will be the big climax to a journey that begins in Johannesburg, this coming Sunday, when the FIFA Confederations Cup starts. From there onwards it will be Africa’s turn to be at [...]

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June 11, 2009

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Rich Mkhondo’s words not so rich in substance

Rich Mkhondo’s words not so rich in substance

Rich Mkhondo is a senior member of the Local Organising Committee of the Confed Cup and World Cup. He has been the LOC spokesman in a lot of the more recent interviews concerning these two tournaments therefore his job must be quite important. I caught a recent ETV News interview of his which left me [...]

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June 10, 2009

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Limpopo hosts Vodacom Challenge

Limpopo hosts Vodacom Challenge

10th Anniversary Vodacom Challenge soccer mania is just weeks away.  Limpopo football enthusiasts will get their first taste of this world class club tournament when Orlando Pirates take on Manchester City at the Peter Mokaba stadium in Polokwane on Saturday, 18 July (15h00 kickoff) in the opening fixture of this year’s event. Kaizer Chiefs will [...]

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June 10, 2009

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SARS and soccer players alike want their share of the spoils

Believe it or not the South African Revenue Services (SARS) wants to make their own piece of history – they want to tax foreign soccer players at both the FIFA Confed Cup and the 2010 World Cup. This will be the first time that SARS has ever embarked on such a quest. Apparently the legislation [...]

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June 9, 2009

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Mandela’s home province is hungry for the bigtime

The first of the brand new stadiums being built for the 2010 World Cup has now been completed a full year ahead of the tournament. I’m referring to the Nelson Mandela Bay Stadium in Port Elizabeth. This is a very big psychological milestone for preparations for 2010 as it will hopefully ‘unblock’ all the obstacles [...]

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June 8, 2009

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Bring back the IPL cricket marketers for soccer’s sake!!

The FIFA Local Organizing Committee (LOC) has failed dismally to execute an advertising campaign that matches the scale of the FIFA Confederations Cup. There’s now just one week to go until this tournament gets underway and yet the frequency of advertising has not increased substantially. A month or two ago the excuse we were given [...]

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June 8, 2009

3 Comments

Soccer legends enjoys lifetime Puma endorsement

Brett Bellinger is the Marketing Director at Puma South Africa and took time to educate us about their involvement with soccer in South Africa. You sponsor Jomo Cosmos and Moroka Swallows, can you give details on how the agreements are structured? Nope. You’re also involved with sponsoring individual players, what qualifies a player to be [...]

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June 5, 2009

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Clubs have only themselves to blame for no pre-season income

South Africa is indeed a land of contrasts. Sections of this country are third world and others are first world. The country has just joined an elite group that have had the privilege of hosting the FIFA World Cup – no mean feat at all. Our football enjoys sponsorship which is way above the level [...]

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June 5, 2009

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Vodacom replies to questions about their soccer sponsorships

In an effort to get the finer details on sponsorship agreements between clubs and their sponsors, I posed questions to Vodacom about their deal with Orlando Pirates, Kaizer Chiefs and Bloemfontein Celtics football clubs. Dot Field is the Chief Communications Officer at Vodacom Group and was kind enough to provide answers… Can you detail your [...]

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