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Local soccer has to start marketing the game to a much broader target audience in order to grow significantly. Presently your typical match-attending fans are predominantly black males. There is a large untapped market of females and children of all ages.

The 2010 FIFA World Cup will result in anticipated injection of about R21.3 Billion into the South African economy. Tourism will be able to cash-in on the 3 million or so visitors that will come to the country. Stadiums, airports, road and networks will be upgraded.

Jomo Sono was an iconic player in his day, but he has failed as a soccer business leader. To put it bluntly he doesn’t have the nous to turn Jomo Cosmos FC into a viable and cutting-edge soccer brand in the long-term.

South African soccer must be wary of being content to being a big fish in a little pond. Supersport’s R1.6 billion and ABSA’s R500 million sponsorship of the South African PSL is a lot of dough for our clubs.

Without players there is no soccer. They are probably the most valuable assets that any top soccer team has at any one time.

One of the reasons soccer is so big in England, Italy, Spain, Brazil and Argentina, to name a few examples, is that the game has crossover appeal. People support the game whatever their colour or creed.

Manchester United FC have been getting average gates of 72 039 in their 76 000 capacity Old Trafford stadium.

Compared to the rest of Africa South African soccer is experiencing a boom in sponsorships.  The current SuperSport PSL

Soccer is without doubt the most popular sport in South Africa, Africa and the whole world. The question is: how much do