ADIDAS first sport brand to use matrix frame

adidas, international sport apparel company and FIFA 2010 World Cup™ partner, is the first brand in Africa to utilize the Matrix Light Box, the European aluminium fabric-framing system with LED-back lighting, sold exclusively by Clarion Printed Products.

Clarion installed the first Matrix Light Boxes in South Africa for its client at the V&A Waterfront, Cape Town, for the duration of the soccer tournament.

Clarion has been named sole agent in Africa for the Matrix Light Box and Frame systems. Matrix Frame develops frames for fabric banners that can be easily inter-changed and re-used for different promotional campaigns and events.

Matrix Frame is already a well-established fabric-framing system seen across Europe and in the USA in most major fashion retail environments, car showrooms and supermarkets. The framing system is also used extensively by major exhibition companies.

“When presented with the Matrix Frame, we knew it would help adidas elevate a world cup campaign idea. Seeing the framing system was a great and rewarding surprise for us – the ability to interchange campaigns using the Matrix Frame going forward is an added bonus,” said Bradley Stern, senior trade marketing manager for adidas SA.

The Matrix Light Box features low-energy LED back-lighting that is long-lasting and low maintenance. The lights can last for up to 50 000 hours. Added benefits include no heat or UV radiation, resulting in superb and eco-friendly illumination for your banners.

Matrix Frames can be used as room dividers, decorative displays or information walls. Due to their adaptability, the frames are perfectly suited for the exhibition environment.

Various profiles are available for the system depending on clients needs. Matrix Frames can be adapted to suit any environment and can be easily modified into free-standing, hanging, ceiling or wall mounted systems with single or double-sided graphics. They blend into every retail environment and can easily be made into any size required.

The benefits of using a Matrix Frame are that it allows for a quick change of image; it’s easy to assemble; recyclable; and light therefore easy to ship.

“We are very excited to be associated with the Matrix Framing system, not only because we believe it to be superior to the current offering, but also for the vast knowledge and experience that Matrix brings to our company in terms of what has been achieved in the past and of the huge possibilities that exist going forward, “said Blake Currie, managing director at Clarion Printed Products.

“We have no doubt, as already seen in the work that we have completed to date, that Matrix shares our company’s values of quality, reliability and service, and that our clients have already benefited from this and will continue to benefit from this in the future.”

Clarion’s portfolio includes global and local brands such as British American Tobacco, BP, Sasol, Caltex, Triumph International, Woolworths, Levis, Tiger Brands, Pioneer Foods, Famous Brands, Old Mutual, and adidas.

Matrix Frame originated in the Netherlands.