FNB brands Soweto Towers on soccer theme

Ahead of the start of the 2010 FIFA World Cup™, the famous Soweto Towers near Orlando have been given a fresh look.

The cooling towers were originally painted in 2003 by FNB and the bank has again embarked on a process of ensuring that this landmark is ready to be viewed by the thousands of visitors that will flock to the City of Johannesburg in the coming weeks.

While one of the towers that was originally painted with a colourful mural has remained the same, FNB has captured the essence of football in the previously FNB branded tower.  Some of the visuals captured by the artists include makarapas, kuduzelas, soccer balls and football fans.

Interesting facts about the branding process:

• Wallscapes was the contractor hired to complete the artistic project.
• 10 South Africans were hired to paint the tower, 7 of them were all qualified artists and 3 assistants.
• 5 gondolas were able to move up and down and along a rigging at the top of the towers.
• Approximately 3 500 litres of paint was used
• Work on the tower commenced on 22nd February
• Time lost due to weather was 12 days in total
• Time lost to down time due to scaffolding problems was 11 days in total
• Time lost due to electricity problems was 6 days in total
• The actual time spent on painting the tower minus the down time was 60 days in total.