Nike is celebrating the opening of its first football retail store in Sandton, Johannesburg – a first for South Africa, and the African continent, with the store launch on March 4th.
The Nike Football Sandton store, located in Sandton City Mall, the country’s most iconic shopping destination, will expand beyond innovative product offerings, presenting exclusive access to premium products and benefits, an elevated retail experience, and a new on-demand customization service.
Nike Football Sandton is a stand-alone store carrying the complete Nike Football collection, and the Nike Sportswear football-inspired collections.
Designed in an inspiring football setting, the on-field product offering includes Nike’s four-silo boot wall, team kits, international and local team replica and supporter wear, and football accessories.
The on-site customization of all products is made available through the high-tech equipment, imported from Europe, offering silk screen printing and embroidery, while you wait.
“Nike Football Sandton will offer a unique and innovative approach with the most diverse lineup of products, elevated staffing and interactive experiences in-store. And with the global football tournament in June, Nike’s nine football teams’ replica and supporter products will be more accessible, with the offering of customization,” said Anwar Jappie, Nike South Africa Football Category Director.
Being a premium destination for professional and aspiring footballers, Nike’s other interactive services include NikeFootball+, a digital football experience delivering exclusive content to help players master their game with top professional insights.
Staff will assist consumers with accessing the content on Apple Macs in store, through unlocking their unique user-codes, when purchasing new boots.
The ‘Players Lounge’ within the store is synonymous with a VIP area, where members of Nike Football Sandton will benefit from exclusive product launches, discounts on product and invited exclusively to Nike trials. Members will have to belong to an accredited football club or academy to join.
On March, 4th, supporters of Brasil can be among the first to purchase the new Nike Brasil Federation team kit launching on the day.
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March 25, 2010 at 4:53 pm
WOW…. it is really good work by the Nike City has developed in very good team for premier league good work keep going.