Primedia Sport has acquired the commercial rights to Johannesburg’s most famous football venues.
The appointed agent of Stadium Management South Africa, Primedia Sport is proud to be able to offer exciting new commercial and advertising opportunities at National Stadium South Africa (formerly known as Soccer City), Orlando Stadium and Dobsonville Stadium.
National Stadium is being newly reconstructed, in line with the significant role it will play in next year’s FIFA World Cup. It will boast a capacity of 94,700, and is widely regarded as the home of football in South Africa. Orlando Stadium is the new home ground of Kaizer Chiefs, South Africa’s best supported team, and the stadium was reopened after considerable reconstruction last year.
Dobsonville Stadium has been revamped to seat 24,000 passionate supporters. The stadium does not only host football games, it is an athletics venue as well. Dobsonville Stadium is the home ground of Moroka Swallows.
Along with Rand Stadium, Orlando Stadium and Dobsonville Stadium, both in Soweto, have been set aside as official training venues by the City of Johannesburg.
The opportunities for companies and brands to align themselves with these famous sites and reach the hundreds of thousands of spectators that they draw include:
- Stadium naming rights
- Sponsorships (partners and suppliers)
- Stadium advertising
- Suite bookings
Soccer City in construction for 2010
By getting involved, clients have the opportunity to reap the benefits of association with the sports hosted at these venues, gain substantial media exposure, and / or leverage the direct benefits of hospitality or preferred supplier status by signing up as an official supplier or partner.
Primedia Sport companies MEGAPRO Marketing and Warwick Hospitality and Events will be packaging these opportunities and assisting clients to position their brands at the heart of South African football.
Both MEGAPRO and Warwick Hospitality and Events are part of the Primedia Sport group, a division of Primedia, the country’s leading media group. MEGAPRO is independently rated South Africa’s leading sports marketing company.
While Warwick Hospitality and Events has unmatched credentials across the spectrum with regards sport and entertainment events and hospitality.
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